Wella Ultimate Color Shampoo Step 1

Wella Ultimate Color Shampoo is a scalp-soothing shampoo that offers gentle cleansing to minimize washing color away, while detoxing hair from color-distorting metals. This formula leaves the scalp feeling soft, cleansed and moisturized.

How to use:

Apply to damp hair and scalp, and lather. Massage, rinse, and repeat if needed. Follow with the Wella Ultimate Color Conditioner or Miracle Leave-In Mask.

Benefits: 

• Gentle cleansing to minimize color fade.
• Color vibrancy for up to 10 weeks (with regular use of the full Ultimate Color regimen).
• Helps to detox hair from color-distorting metals.
• Revitalizes hair from first wash. 

Best For: 

• All hair types.